Next Generation of Homebuyers Are Knowledgeable, Responsible and Savvy According to New Better Homes and Gardens Real Estate Survey
Working a Second Job and Moving in with Mom and Dad are Unexpected Ways Generations X and Y are Willing to Save for a Home
PARSIPPANY, N.J. - (Oct. 22, 2012) – Better Homes and Gardens® Real Estate today released the results of a national survey of 18-35 year old Americans that reveal that the impact of the housing crisis has given rise to two of the most knowledgeable generations to become homebuyers, Generations X and Y, which account for an estimated 103 million Americans. More than three-quarters (77 percent) of the Gen X and Y Americans surveyed believe that they have become increasingly knowledgeable about homeownership due to increased media coverage that has magnified real estate topics throughout the past six years. The survey’s findings show that these two younger generations of potential homebuyers are not deterred from home buying and believe owning a home is a key indicator of success (75 percent). Furthermore, they are willing to do their research and save in ways that may surprise those who believe the values of Gen X and Y have strayed from those of their parents, including taking a second job and moving in with mom and dad.