PARSIPPANY, N.J. –(May 25, 2011) – Better Homes and Gardens Real Estate LLC today announced that its twitter feed – @bhgrealestate – is featured content in the Business & Finance category of Flipboard, the world’s first social magazine. @bhgrealestate was chosen for its “timely, informative news and interesting curation” according to editors of the popular iPad application. Better Homes and Gardens® Real Estate is currently the only real estate franchise featured in the Business and Finance category comprised of top business magazines, news wire services and thought leaders including Fast Company, CNN Money, Fortune, The Economist and Inc.
“Delivering timely information to the informed consumer and the next generation broker is especially important in this challenging market,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Technology has always been core to our brand. In particular, our social media strategy has continuously spurred new thinking and ideas with people who share a passion for the home, real estate and the lifestyle aspirations our brand stands for. We are proud that our leading content is featured on Flipboard, an innovative technology that is a favorite among our brokers, clients and fans.”
The @bhgrealestate feed features news and opinions on housing, culture, and social and digital technology from the Better Homes and Gardens Real Estate executive team. Thought leadership, technological innovation, and the generation of lifestyle content have helped distinguish the brand since its launch in July 2008.
Flipboard allows users to compile their own personal publication by selecting and importing Twitter feeds, Facebook profiles and Really Simple Syndication (RSS) feeds of their favorite websites. It is available here in the Apple iTunes App store.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in 21 states: California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.