PARSIPPANY, N.J. and LEXINGTON, Ky. (Nov. 26, 2012) – Better Homes and Gardens® Real Estate announced today the expansion of its network into its 26th state, Kentucky, with the addition of Better Homes and Gardens Real Estate Bluegrass Connection in Lexington. The brokerage is led by owners Richard Towner and Ronald Perry and serves the greater Lexington area. This marks the 14th U.S. brokerage to join the brand’s growing network this year.
“Richard and Ronald have an exceptional team that knows the home-buying process has evolved into a more engaging practice, which involves understanding the consumer’s lifestyle and community preference,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “The agents at Better Homes and Gardens Real Estate Bluegrass Connection recognize that a strong relationship with the client and community is necessary in ensuring consumers find homes that best suit their lifestyle. We are excited to add a brokerage that directly parallels our brand mission.”
Better Homes and Gardens Real Estate Bluegrass Connection was founded on the principles of honesty, knowledge and innovation. The owners strongly believe that it is the responsibility of the agent to keep the consumer informed, and help them make the best possible decision. They continually look for the most innovative marketing and research tools available to keep their agents at the forefront of the industry.
“We are excited to bring a new vision to the Bluegrass real estate market area,” said Towner. “The Better Homes and Gardens Real Estate philosophy of empowering the informed consumer resonates with today’s homebuyers and sellers. Our agents are eager to use the unique tools provided by Better Homes and Gardens Real Estate to bring this new model to our market.”
Added Perry, “Beyond the exceptional brand Better Homes and Gardens Real Estate offers, there are additional service and marketing benefits to our clients and our agents, thanks to the brand’s other listing programs and tools, including commercial, urban, and luxury programs. With the new tools provided by Better Homes and Gardens Real Estate, our agents will be able to strategically identify new consumers and not have to rely on a reactive approach to marketing their home. Additionally, we are thrilled to offer our clients relevant real estate market insights through the brand’s social media efforts, as well as videos for first-time buyers developed by the national brand.”
Corporate citizenship is a key tenant of the brokerage’s philosophy. Better Homes and Gardens Real Estate Bluegrass Connection plays an active role in the Lexington community. The organization partners with Habitat for Humanity and RCHF – Real Community Housing Foundation, a non-profit group that works with low income and elderly families to refurbish their homes.
For more information regarding Better Homes and Gardens Real Estate Bluegrass Connection, visit www.BHGBluegrass.com.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate. The growing Better Homes and Gardens Real Estate network includes approximately 7,600 sales associates and more than 230 offices serving homebuyers and sellers in Canada and 26 U.S. states: Alabama, Arizona, California, Florida, Georgia, Illinois, Indiana, Kentucky, Pennsylvania, Maine, Massachusetts, Minnesota, Missouri, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.
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