Better Homes and Gardens Real Estate

PARSIPPANY, N.J. and MINNEAPOLIS, MINN. (Nov. 6, 2012) – Better Homes and Gardens® Real Estate announced today the addition of IBR Realty, a Minnesota brokerage serving St. Paul and its surrounding areas, to its growing franchise network. Now operating as Better Homes and Gardens Real Estate All Seasons, the brokerage is led by broker/owners Kevin and Linda Sharkey, who have been active in the company’s leadership since its inception 25 years ago. This marks the twelfth U.S. brokerage to join the brand’s growing network this year. 

Working a Second Job and Moving in with Mom and Dad are Unexpected Ways Generations X and Y are Willing to Save for a Home

PARSIPPANY, N.J. - (Oct. 22, 2012) – Better Homes and Gardens® Real Estate today released the results of a national survey of 18-35 year old Americans that reveal that the impact of the housing crisis has given rise to two of the most knowledgeable generations to become homebuyers, Generations X and Y, which account for an estimated 103 million Americans. More than three-quarters (77 percent) of the Gen X and Y Americans surveyed believe that they have become increasingly knowledgeable about homeownership due to increased media coverage that has magnified real estate topics throughout the past six years. The survey’s findings show that these two younger generations of potential homebuyers are not deterred from home buying and believe owning a home is a key indicator of success (75 percent). Furthermore, they are willing to do their research and save in ways that may surprise those who believe the values of Gen X and Y have strayed from those of their parents, including taking a second job and moving in with mom and dad.

PARSIPPANY, N.J. and PHOENIX, ARIZ. (Aug. 28, 2012) – Better Homes and Gardens® Real Estate announced today that Sonoran Desert Lifestyles has joined its growing franchise network. Led by broker and owner Patrick Jones, the brokerage will now operate as Better Homes and Gardens Real Estate Sonoran Desert Lifestyles servicing the Phoenix, Scottsdale, Carefree and Cave Creek areas. This marks the ninth U.S. brokerage to join the brand’s growing network this year.
 

“The team at Better Homes and Gardens Real Estate Sonoran Desert Lifestyles is committed to helping their clients envision how a home can fit within their respective lifestyles, which mirrors our mission as a brand,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Patrick inspires his team to bring a human touch to the real estate process and to create long-lasting customers – this will contribute to the brokerage’s future growth within our network.”